نوع مقاله : مقاله پژوهشی
نویسندگان
1 دکترای رشته علم اطلاعات و دانش شناسی، دانشگاه تهران
2 استادیار گروه علم اطلاعات و دانش شناسی دانشکده مدیریت دانشگاه تهران
3 محقق و پژوهشگر حوزه مدیریت
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Objective: the Nostalgic Memories in social networks, by reminding that life has not always been difficult, instills a sense of stability and the ability to overcome difficulties. The purpose of this research is to design and explain the criteria of the geography map of nostalgia based on the information management of social networks with a qualitative approach, based on the structures of "characteristics of social networks for digital nostalgia"; "Elements of past information retrieval for recalling memories"; "Individual characteristics of social network users" are: "nostalgic experience-centric classification"; and "nostalgia based on user's geographic location".
Methods: The research method of this article is qualitative analysis based on content analysis and using The software is MAXQDA. Here, content analysis is a method of taking and understanding the seemingly unrelated information and systematically observing people, interactions and situations. The studied population of this research can be divided into three general groups: the first group includes university professors who have an opinion in the subject area (academic experts); The second group includes professionals working in businesses active in the field of marketing based on social networks (industry experts); And the third group including Iranian users in Instagram, Facebook and Twitter social networks (public stakeholders) was categorized. The sampling method in this research is the snowball technique. In order to carry out the qualitative part of the research, the opinions of 15 experts were collected in the form of interviews in the spring of 2021.
کلیدواژه‌ها [English]
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