In recent years،the declining population growth rate in Iran has become one of the country’s strategic social،economic،and cultural challenges.Despite the formulation of general population policies and the Supreme Leader’s emphasis on promoting childbirth،evidence suggests that religious media—as a central cultural discourse-building tool—have largely failed to present effective،persuasive، and accurate representations of population-related concepts.This study aims to strategically analyze the representation of population-centered discourse in religious media،with a special emphasis on the communicative conduct (sirah) of Imam Reza (A)،in order to provide a conceptual and operational model to strengthen pro-natalist discourse in contemporary Iran.The central research question is:How can religious media،drawing on the communicative model of Imam Reza(A)،provide a more effective representation of population-centered discourse? The study employs a qualitative method،utilizing strategic and comparative content analysis.Data have been collected through documentary study of Islamic sources،analysis of selected content from religious media (such as Quran TV،Razavi-themed programs،documentaries، and cultural campaigns)، and review of policy documents related to population and cultural governance. The theoretical framework combines discourse theory (Laclau & Mouffe; Fairclough)، media representation theory (Stuart Hall)، and communication principles from the life of Imam Reza(A). Findings indicate that Imam Reza’s communicative approach—based on rational dialogue، dignity-oriented persuasion، and soft reasoning—offers significant potential for the revitalization of religious-population discourse. Moreover، religious media have thus far lacked conceptual coherence، persuasive language، and culturally resonant narratives، particularly for young audiences.The study proposes a conceptual-operational model that integrates Razavi teachings with strategic media communication techniques to help transform the public discourse on childbirth and population growth.